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Writing

Thoughts on AI, product, UX, and building things that matter.

Product8 min read

Massive Website Redesign? Do This First or Do Not Bother.

Before you open Figma, before you sprint-plan, before you touch a single pixel — ask whether you actually need a redesign or whether you need clarity. Here is the playbook I run every time.

Robby ChoateApr 7, 2026
Product7 min read

Color Is Data: How I Am Using Color to Build a Moat in Travel Search

Every flight search engine shows you a list of cards. You read every card. You compare them mentally. It is exhausting. monk.flights encodes quality and time directly into color — two independent visual channels that the brain processes in under 250 milliseconds. That is the edge.

Robby ChoateApr 7, 2026
AI5 min read

F Your SEO. AEO Is the Only Game That Matters Now.

I have been saying for fifteen years that people would stop searching. It is finally happening. Answer Engine Optimization is not a trend — it is the new discovery layer. Get in now or get left behind.

Robby ChoateApr 6, 2026