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Product Partner

Empathy-driven, human-centered design. Back to what we forgot.

Twenty years in tech. Ten running teams. Four building with AI. From wireframes in OmniGraffle to agentic design in Figma. From Dreamweaver to Next.js and React. I do today what I've done my whole career. Inspire and implement solutions for complex business challenges on the internet.

Clients: Walmart, Amazon, JPMorgan Chase, Meta, Huawei, Citi, Pfizer, Cisco, GE, Goldman Sachs, Diageo, PepsiCo, Bobbi Brown, Adidas, Nubank, Hotels.com, Estée Lauder, Macy's, Bloomberg, LATAM, Hasbro, NetApp, Unity, Burger King, Avast, Forbes, W Hotels, Cosmopolitan, Rubicon, Big Apple Circus.

What I'm doing

Solo product builds

  1. Twenty years online left me with nine email addresses, work and personal, and more than 1,000 raw credentials. I tried to sort them with a spreadsheet and AI. It wasn't just painful. It was close to impossible.

    Coming soon
  2. The philosophy behind North Texas ABC is simple. Old school is coming back around, everywhere. Getting together in person is worth something again, and it should be; we have spent fifteen years getting less social one phone at a time. NTABC is in it's first phase, recruiting the founder's the circle.

    Coming soon
  3. ragtime.baby was inspired by RAG and a wondering mind semantically searching it's internal resources. Once it paired to ragtime music the trail lead to Scott Joplin, once of the most underecognized and inspriational men of the 19th centruy.

    Open ragtime.baby
  4. In the halls of retirement centers all around Martha's Vineyard, if you're lucky you can hear and witness the island renditions of classics such as Brown Eyed Girl and Hotel California. Together they jubilate and keep the sounds of a simpiler time alive and well.

    Open Ukulele Teacher
  5. Almost every business wants better and more leads. The problem is that getting accurate, precise and durable customer data is out-of-reach for most companies. The only data they have is what they can get from the user and are forced to trust them because validation is costly, impossible and/or the business doesn't know where to start.

    Coming soon
  6. With a solid local setup, it is easy to generate images within a very specific set of rules and a broad set thematic designs to create. With dropshipping being a "hands-off" business model and the ability to automate company processes to minimize human intervention, I want to see how far I can strech it.

    Coming soon
  7. This website will be for iOS users that want to improve their mastery of their Apple devices. It will include an index of shortcuts that will be semantically searchable so that anyone can find a shortcut for their phone when they want to.

    Coming soon

What I'm doing

Self-edifying

0Certificates

  1. Anthropic Academy01

    Claude 101

  2. Anthropic Academy02

    Claude Code 101

  3. Anthropic Academy03

    Introduction to Claude Cowork

  4. Anthropic Academy04

    Claude Code in Action

  5. Anthropic Academy05

    AI Fluency: Framework & Foundations

  6. Anthropic Academy06

    Building with the Claude API

  7. Anthropic Academy07

    Introduction to Model Context Protocol

  8. Anthropic Academy08

    Model Context Protocol: Advanced Topics

  9. Anthropic Academy09

    Introduction to Agent Skills

  10. Anthropic Academy10

    AI Fluency for Small Businesses

  11. Anthropic Academy11

    Teaching AI Fluency

  12. Anthropic Academy12

    AI Capabilities and Limitations

  13. Anthropic Academy13

    Introduction to Subagents

  14. Anthropic Academy14

    AI Fluency for Builders

  15. Google · Coursera15

    Google AI Professional Certificate

  16. Google Cloud · Coursera16

    Generative AI Leader Professional Certificate

  17. Google · Coursera17

    Create Embeddings, Vector Search, and RAG with BigQuery

  18. Google · Coursera18

    Boost Productivity with Gemini in BigQuery

What I've done

Working as a designer

I design interactions and interfaces from deep research. The products I've shaped reach more than 10 million people every month.

Working as a product manager

I've led production teams large and small. Most recently, a multi-year program with a team of 40 across three continents.

Working as a business developer

I've built the products that won the pitch. Over my career I've contracted more than $50 million in media and services.

Working as a founder and CEO

I started and ran a company in Latin America for eight years. We delivered more than 100 projects and employed 70 people.

I built RoloStudios one cog at a time, in Colombia. We grew to over 20 FTEs, serving 70+ brands with production work across projects of every type and size in 5 continents from 6 countries. And we broke the quality stereotype about offshore work, integrating directly onto some of the world's best design teams.

Showreel

Case study, Rubicon Global: As design partners, we helped an innovative brand shine bright in a dirty industry.

The book. COPYWRITER: the 2019 ESG report, Toward a Future Without Waste, 47 pages in print.

The site. COPYWRITER: the report microsite, hero to explore pages.

The promotion. COPYWRITER: two years of social, cases and Haul of Fame stories.

Case study, Statue of Liberty and Ellis Island Foundation: America's most famous landmark. A website designed in Colombia.

The Statue of Liberty was gifted to the USA by France and dedicated in 1886.

In 2020, Rolo designed 🗽 a new UI. Made with ❤️ from 🇨🇴, for a fee.

The sites. COPYWRITER: one year with the SOLEIF team, three brands with three palettes, one cohesive journey.

The donation portal. COPYWRITER: an all-new donation portal that replaced a legacy system and lifted conversion.

Case study, Adidas: Impossible is nothing. A way of seeing the world for what it can be.

COPYWRITER: over 1,500 statics for athletes from every corner of the globe, in a few short weeks.

COPYWRITER: selfies taken by the athletes themselves, corrected, retouched and stabilised by hand.

Case study, Bizzabo: Nine brands. Sixteen event sites. One year the whole industry went virtual.

White-label event-site production for Bizzabo through 2020: nine brands, sixteen event sites, as events went virtual.

  1. Advertising Week 2020
  2. Amazon Accelerate
  3. Unity for Humanity Summit
  4. Discover Bloomberg, HBCU, Makers

COPYWRITER: white-label production for Bizzabo through 2020, as Avast, Greenbuild, Huawei and Pegasystems moved their events online.

COPYWRITER: one homepage designed to change before, during and after the show.

COPYWRITER: newsletter heading, one line.

COPYWRITER: what the letter is, who it is for and how often it ships, one line.

Robby Choate© 2026 Robby Choate